Is your new year going to be happy like this? Me I don’t know, you should know after reading this.
Look, let’s be real for a second. We are in 2026 now. I’ve been building the internet since before some of you knew what a browser history was. I’ve seen businesses blow up, and I’ve seen them blow away. And I don’t mean blow away like the wind; I mean blow away like dust. Gone. Irrelevant.
And every time I see a business fail, it’s not because the product was trash. It’s because the owner was stubborn. They thought they could hide from the future.
We talked about this before. Remember when we did that DNA Test on Your Online Brand? We told you that if you’re renting space on Zuckerberg’s internet, you are NOT the father of your own business. You’re just a glorified tenant
.
And if you are still a tenant this year, there are two things involved.
It’s either you finally get Visible, or you stay Invisible.
If you are Visible (because I built your site), you have nothing to worry about. You’re chilling. You’re cashing out. You own the deed.
But if you are Invisible, there are two things involved:
It’s either you rely on “Word of Mouth,” or you rely on “Vibes and Insha’Allah.”
If you rely on Word of Mouth, you might eat… occasionally.
But if you rely on Vibes, there are two things involved:
It’s either your customers can’t find you, or they find your competitor instead.
If they can’t find you, you’re just lonely. That’s a personal problem.
But if they find your competitor instead, there are two things involved:
It’s either your competitor takes your money, or they take your reputation.
If they take your money, you can always hustle for more.
But if they take your reputation… there are two things involved:
It’s either you close up shop, or you go work for them.
If you close up shop, you have nothing to worry about. You can go sleep.
But if you end up working for the guy who stole your customers because he passed the DNA test and you didn’t…
…my brother, my sister that is when you are in deep st.**
Don’t end up working for the competition.
Stop renting. Start owning. Let’s build a platform that makes them worry about you.
